Your Own Personal Slice of The Web

Says Eli Pariser: "Invisibly but quickly, the Internet is changing. Sites like Google and Facebook show you what they think you want to see, based on data they've collected about you. So, for example, if you google Obama and I do the same thing at the same time, we may get very different results. The filter bubble is the invisible, personal universe of information that results--a bubble you live in, and you don't even know it. And it means that the world you see online and the world I see may be very different." more